Tokyo Blog

Uniqlo’s continuing viral campaign perpetrated through lots of great Flash mini-sites never ceases to be awesome. The latest one to launch, called Uniqlo Calendar, features time-lapse photography of various locations in Japan given the tilt-shift photography treatment also known as miniature-faking, where a very shallow depth of field often found in macro photography is simulated thus giving pictures of life-size subject matter the appearance of a tiny model. Flawlessly executed as usual with characteristically quirky and hip background music, I’m left eagerly anticipating the screensaver (the link on the site says ‘coming soon’, unfortunately).

This newest viral joins a raft of others: Uniqlock, Uniqlo Paper, Uniqlo Grid, Uniqlo Mixplay and Uniqlo Try. I may have missed some, there’s that many.