In a similar vein to the previous post, I thought I’d post another character which I kind of like and it can currently be seen everywhere, from trains to Izakaya to TV as a result of the Japanese Highball boom. Highball is simply whisky and soda in a tall glass with ice and maybe a slice of lemon. Regardless, Suntory has made it one of the most popular drinks in Japan through an aggressive advertising campaign featuring Uncle Tory. He’s the old guy you see in the picture above. Here’s another pic of him enjoying some Suntory time.
There’s a pretty interesting story behind this guy because he was actually originally designed back in 1958 by then Suntory employee Ryohei Yanagihara. Tory has since been popping up in Suntory advertising campaigns ever since and again he’s back this year and is one of the real advertising icons of 2011. The style is all retro European animation meets Saul Bass which is win-win as far as I’m concerned!