Tokyo Blog

Marui department store has a poetic and beautiful new promotion in the form of ‘All New 6 (senses)’. I didn’t have the perseverance or the time to decipher the Japanese text juxtaposed over the sepia toned stop frame animations of small model characters living out their lives in various locations in Tokyo, but that didn’t matter. The music and the atmosphere of this piece will draw you in, and then demonstrate to you a side of the marketing sensibility in Japan not often seen in other countries, certainly not in the west. One of haunting, wistful moodiness. A bit strange and sinister. It reminds me of watching those strange eastern European animations on TV when I was a kid.