Tokyo Blog

When I bought my UT Four Tet T-shirt the other week, the bag was advertising a new Dougenzaka branch. A little research on the internet confirmed this. There’s now a big Uniqlo on the Dougenzaka thoroughfare of Shibuya. With all the Uniqlo stores dotted around Tokyo, you’d think this was of very little importance unless you live near in or around Shibuya, but I’ve noticed that the big stores do tend to cater for their respective neighbourhoods. It’s the same with other ‘fast fashion’ brands like H&M - Harajuku is stocked differently to Ginza. Also, in the smaller stores, popular items sell out fast, whereas you have more chance of finding the best of the new season at the really big stores in Shinjuku, Ginza, Shibuya and the speciality UT (Uniqlo T-Shirts) store in Harajuku.

This new store opened just this month, on the 5th of March and is being referred to as the new Uniqlo flagship store. It’s attached to Shibuya Station apparently although I’m not sure yet as I haven’t checked this out for myself. It’s also rumoured to be stocking items only usually sold in the London stores (although I think this may have been a limited offer and may already be over). On top of this, it’s supposed to also specialise in the sale of Uniqlo’s range of jeans, UJ.