Tuesday February 10th, 2009 | Posted in Culture & Media, Tokyo Shock X-Change

Illuminated Advertising Trucks

I’ve been waiting to see one of these for a while: an advertising truck. Its purpose is to drive around a designated route in Tokyo so the consumerist masses of the metropolis can see it - as well as hear it. It plays a happy jingle as it drives and a female announcer talks up the service / product / event in the cutesy voice that anyone living in Tokyo will have become accustomed to hearing. This one was a real beauty - I spotted it driving up Omotesando, probably towards Shibuya.

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Stephen David Smith is a multimedia designer and web designer currently based in tokyo.  When he's not scripting interactive environments in Flash or designing usability for websites, he's down the arcade playing Taiko no Tatsujin or creating animation and music on his laptop. He's influenced by the Japanese aesthetic sensibilities, as well as the 'throw-away' nature of modern Japanese popular culture.
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