Tokyo Blog

UPDATE: Insiders at NTT Communications (in the same groupd of companies as Docomo) tell me the viral could be a build-up to Docomo’s launch of Micro SIMs sold without handsets, or even the release of its first unlocked handset (legislation in Japan has ruled that carriers must now sell phones unlocked so the customer can switch carrier and keep their existing handset).

There’s a new campaign taking place right now for Japanese mobile phone carrier Docomo, and it has a really crappy URL: www.docomo-1-1.jp. However, despite Docomo’s inability to choose a good web address for their viral, they have certainly poured a lot of money into this campaign, with posters literally all over the city and even taking over the huge screens at Shibuya crossing. If you check the website, you’ll see that it’s counting down to something which is going to happen on the 11th May 2010. What could it be? And why is Darth Vader involved? And why is it called ‘Who is my Boss’? Tune in for an update on the 11th (Tuesday).