Thursday May 28th, 2009 | Posted in Food

Asahi - The Master

Oh boy, what an awesome name! This beer has come out, possibly to coincide with the Tokyo Oktoberfest in Hibiya Park, which I’ve already been to twice since it opened a week ago. On the TV commercial they sing the classic German beer drinking song, and then toast using the german ‘Prost!’. Of course, I was straight down the shop as soon as I saw the commercial, to try out this all malt pilsner from Asahi Breweries. I have to admit, it’s very, very good, but it still lacks the sweetness of the german beer, in fact it’s very dry. This seems to be a pattern that’s emerging, and relates to the Japanese aversion to sweet things in general. The strapline is not very interesting this time, also, unfortunately:

“A full-flavored 100% malt draft beer based on traditional German brewing techniques.”

Share/Save/Bookmark

 

Leave a Reply

Stephen David Smith is a multimedia designer and web designer currently based in tokyo.  When he's not scripting interactive environments in Flash or designing usability for websites, he's down the arcade playing Taiko no Tatsujin or creating animation and music on his laptop. He's influenced by the Japanese aesthetic sensibilities, as well as the 'throw-away' nature of modern Japanese popular culture.
stephendavidsmith.net. © Copyright 2008-2010 Stephen David Smith. All rights reserved. Apple Wordpress RSS flickr
Blog Flux Directory