Tokyo Blog

On Chuo Dori, a.k.a. ‘Ginza Street’ (in Ginza, Tokyo) there’s a new bar open ready for the summer. It’s operated by Asahi, one of Japan’s biggest beverage companies, and sells only their mainstay, flagship brew, Asahi Super Dry. What’s unique is that the beer is freezing cold, as is the interior temperature of the bar - perfect for escaping the balmy Japanese summer.

Each glass costs ¥550, is served at a strict temperature of between 0°c and -2°c, and you can even pour the beer yourself from the bar taps! The temperature of the interior is shown on the outside of the bar and you can just see it in the picture I took at the top of this post. The Asahi Super Dry Extra Cold Bar in Ginza is open now until the end of August 2010.