Thursday March 13th, 2008 | Posted in Interactive

Yugo Nakamura

If you like interactive stuff, especially stuff that looks amazing, you can check out any of the Flash work by Yugo Nakamura. My favourite is his stuff for Uniqlo. Namely Uniqlock, Uniqlo Paper and Uniqlo Grid (he also did their other websites for UK, Japan and the US - I think). There are various other interactive ‘pieces’ on his website - a la John Maeda, but before this he also created the jaw dropping ECOTONOHA. There are other people in Japan creating amazing Flash content too; look at Desio, a site for the Japanese 3 storey house brand Sekisuiheim. The production team behind this one is very mysterious. It was won by Mitsue, but I think they outsourced it. You have to try and tolerate the music on that last one. It’s like you just walked into a Japanese branch of Muji or something.

 

One Response to “Yugo Nakamura: Grandmaster Flash”

  1. Reynoldag Says:

    Great text.., brother


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Stephen David Smith is a multimedia designer and web designer currently based in tokyo.  When he's not scripting interactive environments in Flash or designing usability for websites, he's down the arcade playing Taiko no Tatsujin or creating animation and music on his laptop. He's influenced by the Japanese aesthetic sensibilities, as well as the 'throw-away' nature of modern Japanese popular culture.
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