Abi Loves is a fashion and lifestyle blog in more of an editorial style. It's run by a fashion buyer and consultant based in the Omotesando district of Tokyo. The brief here was to create something fashionable and functional, working across the full range of devices, desktop to handheld.http://www.abiloves.com/


The site is built on Wordpress and is updated on a regular basis with a large readership and fan-base both in Tokyo and around the world. This setup was slightly more complicated due to the need to migrate a lot of old content from a previous installation and due to the fact that it would eventually be split into two separate 'sites' using Wordpress Multisite functionality.


With a stark black and white design and the nice photography it communicates its message really well and has the right look and feel to appeal to the reader base. It's a huge improvement on the previous incarnation and future friendly, incorporating an integrated platform with optimisations to maximise benefit from social media.